Saville Productions Purpose Podcast
Presented by entertainment production company, Saville Productions, the Purpose Podcast features the world’s leading brands, agencies, and consultants in conversation about major purpose-driven trends in advertising and popular culture. Each episode features one or more guests in conversation with Saville EP, Rupert Maconick.
Saville Productions Purpose Podcast
Latest Episodes
Aishwarya Nambiar on Driving Global Marketing at Scale from the UAE
Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather t...
Robert Lambrechts on Why Attention Is the New Currency of Modern Marketing
Rupert sits down with Robert Lambrechts, Chief Strategy Officer at Pereira O’Dell, to discuss how brands can earn attention in a world of distraction, ad avoidance, and endless choice. They explore why entertainment is replacing interruption in...
Richard Huntington on Why Great Ideas Come From Outside the Framework
Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of bran...
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Greg James on Human Connection in a Data-Driven Media World
Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of...
Liz Castells-Heard on Turning Cultural Insight into Business Impact
Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural flu...
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