Saville Productions Purpose Podcast
Presented by entertainment production company, Saville Productions, the Purpose Podcast features the world’s leading brands, agencies, and consultants in conversation about major purpose-driven trends in advertising and popular culture. Each episode features one or more guests in conversation with Saville EP, Rupert Maconick.
Saville Productions Purpose Podcast
Greg James on Human Connection in a Data-Driven Media World
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling.
Greg is a media leader with over two decades of experience across PR, content, and integrated marketing. Originally from the north of England, he began his career in theatre before rising to lead a multi-billion-dollar business, bringing a creative, people-first approach to modern media.
Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.
